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Case studies

AD*VANTAGE/AC-T

This paper consists of some case studies which show our experience we gained by using the AD*VANTAGE/AC-T pretesting system internationally (in Europe, the U.S. and Japan). Comparative international studies have revealed that there are commercials,...

Catalogue: Seminar 1988: International Marketing Reserarch
Authors: Uwe Munzinger, Karl Georg Musiol
Company: GfK
June 15, 1988
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Citation

Munzinger and Musiol (1988a, June 15). AD*VANTAGE/AC-T. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ad-vantage-ac-t


Research papers

Aditorial dreams experience made with testing of programs and "aditorials"

Under the theme "Tools for effectiveness" this presentation is going to demonstrate in which way new forms of programming and aditorials can be rated in a quantitative as well as qualitative way. The so called "aditorials" are TV-programs with an...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Karl Georg Musiol
Company: GfK
June 15, 1987
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Citation

Musiol, K. (1987a, June 15). Aditorial dreams experience made with testing of programs and "aditorials". ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/aditorial-dreams-experience-made-with-testing-of-programs-and-aditorials-